Friday, February 12, 2010

What is Custom Photography?

Your first step in the process is more about determining who you are, who your family is and then seeking a photographer that reflects your style. For instance let’s say your family is extremely outdoorsy and loves playing on the beach. You start determining what style you like, browse through photography website portfolios and determine if any of the styles exhibited there would be a good fit with your life and family style. You have already determined that you should probably seek out a beach type photographer (that is if you live near a beach) and then begin narrowing the field down a bit.


Finally after a bit of internet research, you have narrowed it down to two photographers who do what seems like solid work, the sort of outdoor beach look you desire. It is now time to ask yourself: Do you like photographer A’s style over photographer B’s style? Is it because the people in the images of A’s style are having a great time and it seems very caught up in the moment vs. B photographer more posed, looking in the camera images? If this is a case, you probably like LIFESTYLE photography or perhaps even take it a step further and define your desired style as a PHOTOJOURNALISTIC photography style. The photographer you probably should choose is photographer A because their style is very similar to the style you desire.

What custom photography ultimately is all about is choice and experience. Custom photography is about finding someone who will photograph your family, give you devoted 1:1 attention without worry of who is next ‘in line’ or the feeling of a crowded portrait studio.

A custom photographer will typically show you a fairly extensive gallery culled to only show the good images that meet the photographers’ creative sensibilities.

Often the images are fully edited images-color corrected with blemishes and undereye circles removed.

Custom photographers are also known as boutique studios, offering a range of products and unparalleled service. Think Lexus vs. Hyundai, think Nordstrom vs. WalMart.

A custom photography experience should have you, the client and your experience in mind.
taken from Professional Childhood Photograher

1 comment:

  1. Custom vs Chain Photos: An objective point of view.

    I am the first one to leave a comment on your blog. After seeing some of the professional and creative work that your business does, I had to check out the website. The photographs on here are awesome! I can tell that it is quality work done by professionals that are creative and who know their craft. Anyone who would choose going to a chain photographer because of price or not knowing the difference should read your blog and also think of the importance of photographs. With pictures of your child, you have to remember that you will never have another chance to photograph them at the age they are at that time . These are memories captured at a a point in their lives that will never come again as time only goes forward. I would rather have one collection of custom photographs than ones that no attention was paid to detail and look cheap. These chains hire people with no experience, no formal training, just someone to show up.
    Everytime I have ever been to a chain, its overcrowded, and they were inpatient with children , and they get very impatient with you if you want something more than something basic . The thing is, if you want more than the cheap picture package, which they intentionally use the worst pictures and background, it is not exactly cheap.Professional creative photographs are done by someone who is experienced and takes pride in their work. You are right about the time that a real photographer takes to insure that the consumer receives quality photos that were taken by someone who took the time to find the customers wants and needs and not make them feel rushed. In return, the customer receives photos that are creative and something they can display for years to come with pride. That is something that even the best chain cannot offer and never will. Also, think about what these chain "picturetakers" make per hour. It is usually not much above minimum wage. As the saying goes and is so true, you get what you pay for. They usually do not have a passion for their work and its not even their hobby. Just getting people in and out is their goal. Not everyone can afford custom portraits taken often, but I would rather spend the money on one good set of quality portraits than pictures taken with generic backgrounds, unnatural poses, and rushed.
    Like I said, this will be something that will be passed down generation to generation and proudly displayed. This blog gives the consumer the technical and logical reasons of why a potential customer should choose custom over chain,but I am also trying to give objective practical reasons. You get what you pay for, nothing more. It is a shame that more people do not realize this.It should be like any other professional that you look for when you need them, look for the very best and not settle for less. From choosing a doctor to choosing a builder, you want the best and most professional. This comparison is true with any type of service. I hope this will make customers think and choose a custom photography session over the alternative. I am sorry that my response is so long but I hope I have made people think about their choice more when they want to capture memories that will last a lifetime. You should want the very best.

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